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How it works

From your raw video to a finished edit in five steps, with the delivery date shown before you start.

  1. Step 1

    Pick a look

    Watch the looks and choose one. Each shows what's included and what isn't, the shape, the credits it uses for each minute of video and the date you'd get it back.

  2. Step 2

    Upload your video

    Send the original file: MP4 or MOV · up to 10 minutes and 2 GB per video · send the original file. The upload starts the moment you choose the file, so you can fill in the rest while it runs. If it stops, pick the same file and it carries on.

  3. Step 3

    Start the edit with credits

    A video uses its look's credits for every started minute, at least 1, so a 40-second reel counts as 1 minute. Before you start you see exactly what it uses, like “2 minutes × 5 credits · uses 10 credits · 140 left after this”. Short of credits? Top up or change plan on the same page; your upload keeps going.

  4. Step 4

    Review and ask for changes

    Watch your first draft. Pause where you want something different and add a note at that moment, like “0:12 — spell the name Aoife”. Send all your notes together as one round. 2 rounds are included and they don't use credits.

  5. Step 5

    Approve and download

    Happy with it? Approve it and download. On a phone, save it straight to Photos.

The whole list

What it does, and what it doesn't

18 of 27 work on a real order today; the rest carry the reason they don't. Every row is read from the editor itself.

Doing it now

18

Works on your video today.

  • Choosing the takes, cutting the pauses, trimming and reordering
  • Reframing and camera moves
  • Quick zooms and punch-ins
  • Cuts, soft fades and dips to black or white
  • Slide, wipe and whip transitionsSlide, wipe and whip today.
  • Colour correction
  • Advanced colour
  • Film look: soft grain and dark edges
  • Levelling and cleaning up your voice
  • Sound effects
  • Music under your voiceFrom our own small set of songs for now.
  • Cutaways from your own footage
  • Text on screen
  • The stat cardThe stat card today.
  • Captions that follow your voice, Arabic included
  • Word-by-word captions and the spoken-word highlight
  • Ideas from our editor ✦
  • Taking the background noise out of your videoWe do this while we edit; not a control you get.

Not yet

9

Not built, not ours to give you yet, or playable in the editor but not on your video.

  • Light wipe, glitch, spin, film burn and reveal transitionsIn the editorPlays as a sample in the editor. It doesn't reach your video yet.
  • Choosing the transition at every cut for youNot built yet.
  • Speeding a clip up or slowing it downNot built yet.
  • Slow-motion moments and speed rampsNot built yet.
  • A bigger sound-effect libraryThe library isn't licensed yet.
  • The top sound-effect libraryThe library isn't licensed yet.
  • A bigger music libraryNot built yet.
  • Trending musicNot built yet.
  • Every card: lists, quotes, counters, split panels and app screensNot built yet.

When you'll get it

Every date on this site is shown in your own time zone. Business days are Monday to Friday.
Delivery time by style, with the date if you started now
StyleHow long
Clean Edit5 credits a minuteNext business dayBy
Captions5 credits a minuteNext business dayBy
Branded15 credits a minute2 business daysBy
Ad-Ready30 credits a minute3 business daysBy
  • Delivered by 6 pm, your timeOn the day shown, as long as your upload finishes by 8 pm. Uploads after that count from the next business day.
  • The date firms up when your upload finishesUntil then you'll see “if your upload finishes by” next to it.
  • Changes come back in 1 business dayYou'll see the exact date and time as soon as you send your notes.

What counts as a round of changes

One round

All the notes you send together, in one go. Add as many notes as you like first. For example:

  • Fix how a word is spelled in the captions
  • Take out a pause or a line you don't want
  • Change the opening line or the closing screen text
  • Make it snappier, or change the colour

A new edit instead

Changes stay within the look and the footage you chose. These start a new edit and use that look's credits:

  • Switching to a different look
  • Sending new footage

2 rounds are included with every edit and don't use credits. Need another? An extra round uses 2 credits for Clean Edit, 2 credits for Captions, 3 credits for Branded, 5 credits for Ad-Ready.

How credits come back

  • If an edit fails

    All its credits come back automatically.

  • If it runs late

    Its credits come back automatically, and we still finish the edit and tell you the new time.

  • If we can't use your file

    We tell you what's wrong, like “it has no sound”, and give you a date to send a new one. If you don't, the credits come back.

You never have to ask. Each one shows on your order and as a line in your credits history. How credits work

Checked before it reaches you

Every video goes through these checks, and a person looks at anything they flag.
  • Sound levelled so it's not too quiet or too loud on Instagram and TikTok

  • No glitches, black frames or frozen picture

  • Captions never hidden behind the app buttons

  • No words cut off at the start or end

For the technical

The same checks in technical terms:

  • Loudness measured and normalised to −16 LUFS integrated.
  • Frame count checked against the expected duration.
  • Black-frame and frozen-frame detection across the whole video.
  • Captions and on-screen text kept inside each platform's safe zone, so the app's buttons and labels never cover them.
  • First and last word check: the first and last spoken words sit fully inside the cut.

Files:

  • In: MP4 or MOV, including HEVC .mov from iPhone, up to 2 GB and 10 minutes of footage per video.
  • Out: one MP4 of up to 90 seconds, Full HD, vertical or landscape.

Still have a question?

Read the answers in Help, or message us.